Living in a safe neighborhood is a luxury. Making matters more complicated, the notion of luxury is continually being reshaped. Then there’s also the notion that luxury is a state of mind that is less bogged down by formal rules and more in tune with personal interests and mindset than income and geography. And with that exclusivity, comes brand loyalty - and demand. Of course, there are hallmarks of luxury that are unwavering: quality of craftsmanship, superior form and function, aesthetic impact, rarity and, to a great degree, the pricetag that comes with quality over quantity. Thanks in part to the social media revolution, digitization and the instant global audience that many companies get direct access to with the click of a button and an ad buy, it’s getting more and more challenging to distinguish true luxury from everything else. An innumerable amount of luxury brands ranging from clothing to accessories to décor to automobiles to experiences and everything in between will continue to bring smiles and aspirations to millions upon millions of consumers around the world. Classic symbols of luxury have stood the test of time for generations, and will undoubtedly continue to do so for many more lifetimes.

Luxe redux